Transactional Email Marketing

December 24, 2013

Transactional Email is the underdog of email marketing - often overlooked but with great revenue potential. Dyn’s Mike Veilleux explains how a tool that was originally used to send receipts is now one of the greatest assets marketers have for generating conversions and customer engagement. In just over a minute, learn the 80/20 rule, how to get the most out of you transactional email, and more that will turn you into a marketing whiz.


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