2015 is expected to bring in 1.6 trillion in online retail sales, however it will not be as easy as a click of a mouse for retailers. Online shoppers are Internet savvy and demand a high-performing web shopping experience.
While consumers are willing to wait upwards of 3 minutes to stand in line at the store for a purchase, they are not willing to wait more than 3 seconds for a web page to load for an online purchase. Also, if a consumer returns to a site after a previous purchase and is not greeted with a consistent experience, they will quickly go elsewhere, tarnishing the chances for future purchases.
So what's a retailer to do? Turn to an Internet Performance company who can provide a globally consistent and fast web experience so consumers keep coming back.