The Magic Number is 3 seconds. What does it mean for you?
The customer experience is king, but delivering a high quality experience is getting more complex and more at risk of delivering disappointment. For a lot of companies, this is a problem that only becomes visible when it shows up in sales results – which is way too late, when most website visitors will only give you 3 seconds or less to engage them.
Dyn recently commissioned a global consumer survey to better understand the relationship between website performance, the customer experience, and customer satisfaction. In this webinar, Dyn's Head of Market Intelligence, Phil Hochmuth together with Nikki Baird, retail industry analyst at RSR Research, will:
- Share the survey findings and the implications for Internet retailers looking to deliver a consistent online experience across devices and geographies.
- Review why IT and Marketing should work together to create a clear picture of the characteristics of a typical visitor to improve a retail website’s UX and conversion rates
- Discuss how to leverage multiple technologies to deliver consistently fast visitor experiences, including traffic management and new Internet intelligence tools