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The Rising Impact of Internet Performance on Customers

March 16, 2015

Customer expectations are on the rise. Whether they are visiting your website, submitting a support email or paying a bill online, every online touch-point with your consumer is representative of your brand.

Aberdeen research has shown that even a short delay leads to customers abandoning a site or application. When it comes to providing the best web performance, leading organizations work to have deep visibility and understanding of everything that impacts web performance, and implement strong management procedures to remedy issues before they impact customers. As cloud-based services are adopted and companies rely more on the Internet instead of their own enterprise networks, there is an increased realization that Internet performance can have a big impact on overall web performance.

Join Jim Rapoza, Sr. Research Analyst of Information Technology at Aberdeen Group, and Matt Toy, Sr. Vice President of Customer Experience at Dyn, to understand what it takes to be a leader in Internet performance and customer satisfaction.

Watch the webinar to learn:

  • What leading organizations are doing to keep their websites sticky and their customers engaged
  • How improving website performance can increase business metrics across IT and marketing operations
  • How leading organizations are measuring performance and customer interactions to deliver a better web experience
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