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The Case Against Bundled DNS Services

March 6, 2015

Every user’s first interaction with your website begins with a series of DNS queries. Poor DNS performance can lead to subpar user experiences and lost business, yet many businesses rely on bundled or low-cost DNS services provided by ISPs, hosting providers, or domain name registrars.

Unfortunately, you usually get what you pay for. Most ISPs, hosting providers, and registrars can’t deliver the global reliability, scalability, and performance you need to take your online business to the next level. This whitepaper reviews the business advantages of using a dedicated DNS service provider for businesses that currently get their DNS services from an ISP, hosting provider, or domain name registrar. You will learn:

  • The critical role DNS plays in the performance of your online business
  • The hidden costs and risks of using a bundled or low-cost DNS service
  • How an independent managed DNS provider can help you build a global presence by delivering superior user experiences across the world
  • How advanced traffic management capabilities can help you scale website performance as you scale your business
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