CASL: What U.S. Retailers Need To Know
Confident in your compliance standards? Many United States-based e-retailers that send emails to Canadian consumers still don’t understand how Canada’s anti-spam law (CASL) can impact their email marketing programs.
Three years after the launch of CASL, you will need to learn and understand these laws or potentially face big consequences. In July, new provisions take effect that will allow individuals to pursue legal action against senders that receive unwanted and unsolicited marketing emails.
Join us for this educational webinar and learn how: CASL supports an opt-in model for promotional mail, unlike the opt-out system used in the U.S -- CASL applies to U.S.-based senders of any marketing email; and -- How to increase deliverability while protecting against major risk