Bot Manager Business Case

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advanced techniques needed to combat the increasing level of sophistication we see in today's bots. While one bot may be deterred by CAPTCHA, another with the same capabilities may easily pass it. The only way to cover all your bases is to incorporate an advanced solution with layered, proprietary techniques packaged into a single platform that is managed from a single location. Why an advanced bot manager An advanced bot manager can give you the tools you need to limit the negative impact of malicious bots without impacting web performance or the user experience. Key benefits are: • Strengthen web application security by identifying and eliminating bad bots • Maintain competitive advantage by preventing content and price scraping • Improve the user experience by blocking bad bots that drain resources • Gather actionable insight about bot behavior that is specifically targeting your web applications • Fight fraud by validating legitimate user behavior and blocking bad behavior • Create a better customer experience by prioritizing authorized traffic through bot traffic shaping What to look for in a solution There are two critical factors to look for in an advanced bot management solution: identification and management. Different solutions will have different methods of identifying and mitigating bad bots, as well as managing good bots to support legitimate business activities. Solutions can use different methods of identifying and managing bot traffic. These include CAPTCHA, which is a challenge intended to differentiate between computers and humans, and good bot whitelisting, which provides the ability to recognize and remember good bots and automatically allow them access. One of the most effective basic identification methods is the JavaScript challenge. This is sent to every client, attacker and real user. Legitimate browsers will pass the challenge without the user's knowledge, while bots, which are typically not equipped with JavaScript, will fail and be blocked. In addition to identification, organizations need advanced methods to mitigate the impact of bad bots. In evaluating potential solutions, make sure it leverages artificial intelligence and machine learning, which can detect subtle and minute patterns in large amounts of data that may otherwise go undetected. Look for a solution that offers these advanced mitigation and management methods: • Human interaction challenge, which provides customizable security postures for bots that deviate from standard usage behavior, activity, or frequency • Device fingerprinting, which generates proprietary signatures that are leveraged for real-time correlation to identify and block malicious bots • Bot traffic shaping, which is a traffic control mechanism that can detect and delay traffic created by suspicious bots, while prioritizing and whitelisting authorized traffic There are two more important factors to look for in a solution. First, you want to partner with a provider that offers a managed service. The bot epidemic is THE BUSINESS CASE FOR ADVANCED BOT MANAGEMENT 2

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