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Case Study: WMPH Vacations

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dyn.com @dyn page 1 WMPH Vacations Sets Sail for Success with Oracle Dyn Email Delivery WMPH Vacations is a big believer in the power of email marketing. The award-winning travel agency—whose founders have been inducted into the Cruise Lines Industry Association (CLIA) Hall of Fame—specializes in cruise vacations and is a top producer for all major cruise lines. The Delray Beach, Fla.-based company represents over 40 different cruise lines, over 450 cruise ships, and operates under several owned and partner brands including iCruise.com, CruiseCheap.com, and AlaskaCruises.com. "'WMPH Vacations' stands for 'We Make People Happy,' and we're serious about that mission," said Lyell Petersen, the travel agency's director of web services. "We literally judge ourselves and set our goals by the number of people we make happy." The agency owes its success in part to email marketing programs that target consumers who opt in to receive emails about vacation deals and special promotions. Email campaigns cost less and generate more leads than any other form of marketing the company uses, according to Petersen. But for a long time, WMPH counted on an email delivery company that used antiquated technology and lacked a solid understanding of email systems architecture and deliverability best practices. Petersen knew that if WMPH could find the right email partner, it would lead to higher deliverability rates and increased revenue. Oracle Dyn Case Study: WMPH VACATIONS Customer Challenge Improve the inbox placement of WMPH Vacations' marketing emails Improve WMPH Vacations' email sender reputation Solution Oracle Dyn Email Delivery Oracle Dyn Reputation Management Results Hit near-perfect inbox placement at Gmail within eight weeks Hit near-perfect inbox placement at different points with all major mailbox providers across all of WMPH Vacations' brands

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