Case Studies

Case Study: The Hershey Company

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Page 0 of 1 @dyn page 1 The Sweetness Of 100 Percent Uptime When it comes to chocolate, one word says it all: Hershey's. It is a global confectionery leader known for bringing goodness to the world through its delicious chocolate, sweets, mints, beverages and snacks. The company has a portfolio of more than 80 brands sold in more than 70 countries. Regardless of where you are, there is likely a Hershey product nearby. But why would a publicly traded company (#360 in the 2014 Fortune 500) that has its products available everywhere need to worry about their website uptime? The candy aisle at the local supermarket doesn't have downtime. Even more important, how did they come to be a Oracle Dyn Traffic Director user? Hershey's DNS History When infrastructure architect Jeff Ramsey came to The Hershey Company in May 2010, external DNS was something that was taken for granted. The company used external data centers to help with traffic load and a basic DNS option that came free with their colocation facility, typical for web presences in the consumer product goods industry. As Ramsey learned more about their DNS configuration, he became concerned. "There were single points of failure and performance concerns globally. Our DNS service wasn't specifically called out in our contract and was in need of some immediate attention," Ramsey said. Ramsey and his team were tasked with rearchitecting Hershey's web environment and looking for a new provider, one that was faster performing, featured redundancy and had the ability to scale with increased global traffic. The company also owned a large number of vanity domains and websites (600+ active like,, and that would need to be transferred as well. A successful implementation with zero downtime was a must. Oracle Dyn Case Study: HERSHEY'S Customer Challenge Eliminate single points of failure Avoid downtime Solution Oracle Dyn Managed DNS Results Greater redundancy and performance Increased reliability More web traffic management capabilities

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