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Evaluating the Cost of a DDoS Attack

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2 of 5 Evaluating The Cost Of A DDoS Attack INTERNET PERFORMANCE. DELIVERED. WHITEPAPER Evaluating The Cost Of A DDoS Attack Businesses that choose to not protect their infrastructure don't just run the risk of a DDoS attack; they put out a welcome mat for attackers. DDoS attacks are becoming more sophisticated and destructive, and are on the rise. In a Ponemon Institute study, 65 percent of organizations had an average of three DDoS attacks between September 2011 and September 2012, costing each of these companies an estimated average of $3.5 million in downtime. 1 In the same survey, 71 percent of respondents realize that anti-DoS/DDoS defenses specifically are important or very important. 2 But just how important are they to you? It should depend on what you're protecting. What's the cost of an hour of downtime to you, both in dollars and in value that doesn't easily carry a price tag like productivity or reputation? Your answers should determine the level of protection you need. Considering The Cost Of Downtime You are under siege and your website is down, transactions aren't processing or your your email won't send. Calculating potential loss is an imperfect science, but it's important to consider all of the aspects impacted by preventable downtime and the effects it has on your operations. Potential Sales Lost If you have an ecommerce website, it may handle a significant amount of your business transactions. Also, if you have an ecommerce business, your website represents all of your sales. A DDoS attack could devastate revenue, particularly if your site becomes unavailable during peak traffic or transaction times. Top ecommerce companies experience on average a loss of $1 million for every minute of downtime. In 2012, 476 of these top sites collectively experienced a revenue loss of $1.8 billion. While this number reflects losses from downtime due to multiple factors, it shows just how costly just a few hours of downtime can be, whether caused by a DDoS attack or not. It's also important to take into account the average and potential downtime when considering your possible revenue loss. The Ponemon study identified the average amount of downtime following a DDoS attack as 54 minutes. 4 However attacks exceeding 12 and even 24 hours are common. 1,102,919 total minutes of downtime 3,421 average minutes per company $866,038,469 in total lost revenue $1,890,913 average lost per company 3 2012:TOP ECOMMERCE SITES GET HIT HARD BY DOWNTIME

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