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How To Avoid The SPAM Folder In Four Steps

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2 of 6 How To Avoid The Spam Folder In Four Steps INTERNET PERFORMANCE. DELIVERED. WHITEPAPER How To Avoid The Spam Folder In Four Steps First things first: what is a sender reputation? Similar to a credit score that shows how great (or terrible) your credit is, your email sender reputation shows mailbox providers 1 how reputable your sending habits are. In other words, do you appear to be a spammer or do your sends get the green light? The better your reputation, the more likely your chances are of landing in the inbox rather than the spam folder. Here are some steps and information that will give you the best opportunity to achieve an amazing sender reputation. It's easier than you think, but requires discipline and adherence to doing things the right way. STEP ONE: Warm Up Both Your IP And Domain What? In order to keep our inboxes free of spam, mailbox providers are cracking down on senders that appear to be spammers. Warming up your new or cold IP address is a must to prove that your sending intentions are sound. A cold IP can be defined as one that hasn't been sending regularly so it does not have a sending reputation and therefore mailbox providers do not recognize it as a valid source of email. If warming up an IP address is a new term for you, it means the IP address from where you send email needs to have more good email sent through it. For traditional email senders, this is a process that doesn't need a ton of extra thought put into it. Send regular opt-in email to your end users and that should be enough to keep your IP warm. However, if you are just changing email service providers or sending through new IP addresses, you may need to throttle your sends or only move your sends to the new IP at a slower pace. That process will 'warm' your IP to mailbox providers, alerting them that you're a reputable sender and not a spammer looking to jump around to various IPs in an attempt to avoid getting caught. Don't forget: your domain names get a reputation as well and all of the above concepts apply across all the mail sent from your domain. Be sure to spread the knowledge from your marketing department (controlling your bulk marketing mailing) all the way to your IT department (or whatever department that is in control of your transactional email like receipts, password changes, etc.). You wouldn't want one to negatively impact the other. Meet the Most Reputable Sender In The World at: dyn.com/keepsending 1 You may be used to seeing the term ISP (Internet Server Provider) used here but "mailbox provider" is actually more accurate since all ISPs are, in fact, mailbox providers, but not all mailbox providers are ISPs.

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