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Oracle Dyn Case Study: Zillow

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Case Study | Zillow How Did Zillow Come To Dyn? The experience of working with an outsourced DNS traffic management provider usually goes one of two ways: effective and a pleasure, or ineffective and an annoyance. Just one bad experience -- either with downtime, an ill- mannered support interaction, or a combination of both -- can take a once fruitful relationship and sour it quickly. Zillow (NASDAQ:Z) unfortunately dealt with all of the above and then some through a history of working with traffic management providers. As Zillow grew, their company had used a well-known domain provider that primarily caters to an audience with lighter traffic and very basic web management needs. As they began to get more attention, Zillow began to look around and made their first move to a more advanced company that offered free DNS service in conjunction with renting co-location space. While seemingly ideal at first, the relationship began to turn sour. "Every time we needed to make a configuration change, we had to call them," Zillow Infrastructure Architect and Senior System Administrator Jerome Ibanes explained. "We also experienced bits of downtime and had to submit tickets with four hour turnarounds for assistance. It was unbearable." Needing something that was more flexible, responsive, and real-time, 20-year industry veteran Ibanes began to search again. Part of his criteria was that Zillow's new provider should be DNS experts, and not just offer it as part of a somewhat-related suite of technology software and applications. There were larger companies Ibanes considered, but wanted to feel like he and Zillow were an important part of a company's book of business, not an overlooked line on a spreadsheet. He could have sourced DNS service from his content delivery network (CDN) vendor Akamai, but wanted to work with a vendor focused on DNS. "You don't get the level of granularity with other companies that you do with Dyn. I can balance traffic from the east to west coasts, and balance everything depending on the server. It's a big plus for us going forward." – Jerome Ibanes Infrastructure Architect and Senior System Administrator dyn.com @dyn page 2

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