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Twitter Case Study

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2 of 3 How 100% Uptime Helped Twitter Explode INTERNET PERFORMANCE. DELIVERED. CASE STUDY How 100% Uptime Helped Twitter Explode When Twitter launched in the summer of 2006, it was a small and unique idea with grand ambitions. 140 character messages called 'Tweets'? People following you and you follow back? What's a hashtag? Today, Twitter has become lifeblood of Internet culture with over a billion registered users, 300 billion tweets sent, and 241 million monthly active users. Before it became a micro-messaging sensation, Twitter was a Dyn Standard DNS client. As its traffic and queries per second (QPS) grew at an unprecedented rate, Dyn helped Twitter seamlessly transition to the enterprise-level Dyn Managed DNS platform. This allowed Twitter to take advantage of delivering better network performance and traffic management as they grew to incredible heights. How Dyn Managed DNS Helps With several features like Dyn Traffic Director, Dyn has products and services that allow clients to grow from low- traffic sites to global mega-brands. An example is Geolocation Load Balancing which enables high-volume clients to load balance their queries geographically. Soon after Twitter started with Dyn, they were quickly at 1,000 QPS when the limit on Standard was 1 QPS. That was years ago when people thought tweets were just sounds that birds made. That number has obviously grown by more than that. To put usage in perspective, Twitter says that "Every day, the world writes the equivalent of a 10 million page book in Tweets or 8,163 copies of Leo Tolstoy's War and Peace." Few service providers can keep up with that rate of growth, but Dyn has always been up for the challenge. CLIENT DETAILS WEBSITE twier.com HEADQUARTERS San Francisco, CA FOUNDED 2006 INDUSTRY Social Media

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