Bad DNS Trips Can Ruin Web Performance

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www.aberdeen.com would normally be the case, adding lots of potential for slowed performance and users abandoning your web content. Most organizations don't think too much about their DNS; in fact, many just use whatever their ISP or Internet connectivity provider gives them. But you don't have to be stuck with this. There are a growing number of third-party DNS providers that have the potential to address some of these issues and also provide increased DNS management capabilities. In the end, when poor web performance raises its ugly head, remember that the problem may not be in your data center or web infrastructure. It just may be the DNS that is supposed to be sending users to the right place to access your content. About Aberdeen Group For 27 years, Aberdeen Group has published research that helps businesses worldwide improve performance. We identify Best-in-Class organizations by conducting primary research with industry practitioners. Our team of analysts derives fact- based, vendor-agnostic insights from a proprietary analytical framework independent of outside influence. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision making and improve business strategy. Aberdeen's content marketing solutions help B2B organizations take control of the Hidden Sales Cycle through content licensing, speaking engagements, custom research, and content creation services. Located in Boston, MA, Aberdeen Group is a Harte Hanks Company. This document is the result of primary research performed by Aberdeen Group. Aberdeen Group's methodologies provide for objective fact-based research and represent the best analysis available at the time of publication. Unless otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group, Inc. and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group, Inc. Read the full report, "Big Data in Network and Application Monitoring: The All- Knowing Approach to IT Management" Related Research "We All Pay the Price for Internet "Hiccups""

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