Case Studies

Case Study: Zappos

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@dyn dyn.com page 2 Case Study | Zappos.com Oracle Dyn is global business unit (GBU) focused on critical cloud infrastructure. Dyn is a pioneer in DNS and a leader in cloud-based infrastructure that connects users with digital content and experiences across a global internet. Dyn's solution is powered by a global network that drives 40 billion traffic optimization decisions daily for more than 3,500 enterprise customers, including preeminent digital brands such as Netflix, Twitter, LinkedIn and CNBC. extend the Oracle cloud computing platform and provides enterprise customers with a one-stop shop for infrastructure as a service (IaaS) and platform as a service (PaaS). Copyright © 2015, 2017, Oracle and/or its affiliates. All rights reaserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. 1031 Learn how Oracle Dyn can help ensure an exceptional visitor experience for online customers. Visit: dyn.com. The Challenge: Scaling From Startup to Explosive Growth As Zappos grew, the need to ensure the availability, speed, and performance of their infrastructure assets of their website became critically important. "Internet performance has a direct impact on sales," Ongbongan notes. "At our size, if a delay or outage causes us to lose even a small percentage of our sales, that's a gigantic hit." "Managing risk is also critical," Ongbongan goes on. "Ensuring that your web property is highly available through solutions such as Managed DNS should be included as part of any disaster preparedness planning." The Solution: Ensuring Scale with Internet Performance Dyn is the standard for solutions in monitoring, controlling, and optimizing online infrastructure so that businesses can deliver exceptional end-user experiences and maximum internet performance. Dyn's approach provides an effective way for businesses to optimize the availability, security, and speed of their internet traffic, achieve cost efficiencies, and maximize revenue. The Results: Reliability, Scalability & Disaster Avoidance "Zappos realized we were going to need a team of solution providers to help us scale quickly and ensure availability," says Kris Ongbongan. "Having a leader in internet performance like Oracle Dyn helps ensure that we're delivering optimal value for visitors to Zappos.com."

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