Internet Performance for Dummies

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Page 10 of 52

These materials are © 2015 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. What Internet Performance Is and Why It Matters In This Chapter ▶ ▶ Identifying why Internet Performance matters ▶ ▶ Outlining the characteristics of Internet Performance ▶ ▶ Tracing the Internet from its roots to the present I n this chapter, I describe some of the modern business challenges that companies must address in the global, technology‐driven economy. You'll also learn exactly what Internet Performance is — and isn't. Finally, I end the chapter with a brief history of the Internet. Recognizing Business Challenges in a Connected World Today's fast‐paced and ever‐changing global economy is largely driven by technology. As a result, the following trends have emerged: ✓ The Internet makes every business a global business. Online shopping has no borders. According to Dyn's Global Consumer Online Shopping Expectations 2015 Report (dyn.com/consumer-survey), in the past 12 months nearly 70 percent of all consumers surveyed had shopped online with retailers in other countries. Chapter 1

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