Internet Performance for Dummies

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Chapter 1: What Internet Performance Is and Why It Matters 9 These materials are © 2015 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. Uniform Resource Locator (URL) — used to share information on the Internet. In 1993, students and researchers at the University of Illinois Urbana‐Champaign's National Center for Supercomputing Applications (NCSA) introduced Mosaic, a graphical web browser, which later became Netscape Navigator. The dot.com boom – and bust Simple and intuitive graphical web browsers (such as Netscape Navigator and Internet Explorer), popular web directories and search engines (such as Yahoo!, Altavista, and Google), and low‐cost service providers (such as CompuServe, Prodigy, and America Online) spurred rapid growth of the World Wide Web and the dot.com boom at the end of the 20th century. The number of Internet users grew from just 14 million in 1993 to over 400 million in 2000 — a nearly thirtyfold increase in just seven years! During that same period, thousands of start‐ up e‐commerce and dot.com companies were created. A new idea‐based business model — one in which enterprising indi- viduals could attract droves of global customers and eager investors — emerged seemingly overnight. In 2001, the dot.com boom suddenly went bust and investors lost trillions of dollars. However, the dot.com bust wasn't an indictment of the World Wide Web or the global Internet economy. Instead, it was a reminder that sound business and financial fundamentals can't be ignored. Amazon, Facebook, iPhone, and the Internet of Things With nearly 3 billion Internet users worldwide in 2014, repre- senting more than 40 percent of the world's population, the continued growth, popularity, and importance of the World Wide Web to our modern global economy is evident. The meteoric rise of e‐commerce goliaths (such as Amazon, Rakuten, and Alibaba) and social media networks (such as Facebook, Twitter, and Pinterest) is now fueled by rich,

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