Internet Performance for Dummies

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Page 32 of 52

These materials are © 2015 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. Internet Performance in the Eyes of Your Customers In This Chapter ▶ ▶ Getting to your website and applications ▶ ▶ Feeling the need for speed ▶ ▶ Keeping it secure T he stakes for Internet sales are skyrocketing for retailer and e‐commerce executives around the world. Businesses have been struggling to keep pace with consumer demands for years— regardless of where, when, or how customers are shopping. Technology advancements, while giving retailers and e‐commerce companies new ways to reach their customers, have been just as much of a blessing as a curse. Ensuring the performance of your web properties is your responsibility. Whether the issue is with your cloud provider, your CDN, or a third party application, your customers will ultimately blame you if something goes wrong. Consumers now, more than ever, have the power of choice. Winning (and keeping) customers is getting harder, and one hiccup — an unavailable or slow website, hard‐to‐find prod- ucts, or security shortcomings — could send a would‐be customer to shop elsewhere and possibly never return to your website. In this chapter, you learn what's important to your customers when it comes to Internet Performance. Chapter 4

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