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Internet Performance for Dummies

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Chapter 4: Internet Performance in the Eyes of Your Customers 29 These materials are © 2015 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. To compete and win in the global online shopping world, online retailers and e‐commerce companies need to do the following: ✓ Improve website performance. Because every cus- tomer's first visit to your website starts with multiple DNS queries, avoid making your customers wait for your website to load by resolving DNS queries faster and routing customers to the most optimal endpoint for performance. ✓ Create a seamless omnichannel experience. Whether your customers are accessing your website from home on their computers or on the go with their mobile devices, ensure that they always experience the same great performance. ✓ Stay on top of Internet trends. Don't let avoidable slowness or website outages happen. Use Internet Performance tools to intelligently monitor and analyze current Internet conditions and help you make important infrastructure decisions to improve your overall website performance. ✓ Remain consistent across borders. Geolocation load balancing allows you to route customers based on their location (for example, country, state, or province). With a global network, your customers can expect to receive the same performance from your website whether they're at home or traveling abroad. Mobile users have a heightened sense of awareness regarding performance issues when it comes to their devices (ironi- cally enough, since people tend to have a decreased sense of awareness of everything around them when using mobile devices!). Thus, the mobility trend exacerbates the need for speed. Always Secure Last, but certainly not least, your customers require your website and applications to be secure. A security breach is absolutely unacceptable and will cost you current customers, prospective customers, and customers that had never even heard of your company before a publicized security breach.

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