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Internet Performance for Dummies

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These materials are © 2015 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. Internet Performance in the Eyes of Your Business In This Chapter ▶ ▶ Recognizing common fears in going to the cloud ▶ ▶ Maximizing revenues by maximizing Internet Performance ▶ ▶ Spending wisely to improve Internet Performance ▶ ▶ Maintaining the integrity of your brand ▶ ▶ Using the right tools to address Internet Performance challenges I n this chapter, you examine some of the challenges for your business as they relate to Internet Performance and how you solve them. Common Cloud Adoption Fears Cloud services are more popular than ever. IDC recently reported that cloud services and infrastructure grew by 25 percent over 2014 reaching $100 billion. Yet, there is still hesi- tation in the marketplace to make the move to the cloud. Although many capitalization and speed‐to‐market benefits of using cloud services exist, five common fears prevent compa- nies from really going all‐in on cloud infrastructure. ✓ Losing control: By their very nature, cloud providers obscure some details of their operating environment. Services are geographically centralized and, therefore, remote. Seeing the actual operations of the cloud service Chapter 5

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