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Internet Performance for Dummies

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Internet Performance For Dummies, Dyn Special Edition 34 These materials are © 2015 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. center is rare. Also, infrastructure is shared. HVAC (heat- ing, ventilation, and air conditioning), systems, network operations, network connections, and more are shared across many clients. This, of course, is why cloud pro- viders are so cost‐effective and customers are allowed a certain amount of configurability. But this lack of detail and specificity forces your company to trust the cloud provider to deliver services to your expectations. ✓ Increased security threats: Security risk is closely associated with the fear of losing control. By advertis- ing cloud locations and centralizing customers, cloud service sites are clear targets for security threats. Once breeched, many companies are made vulnerable to attack. There are over 1,000 domain hijacks a day and many of them are happening with cloud providers. Security threats can result in downtime, loss of reputa- tion, loss of customers, and lost or stolen private customer data. ✓ Weakened data protection: Perhaps the greatest fear of all is combining lost control, security threats, and lost data into a single nightmare scenario. Often, going to the cloud means exposing data access to the Internet edge at a place you don't control. Stolen company and/or cus- tomer data can cost millions of dollars in litigation alone. ✓ Poor performance and uptime: A recent study commis- sioned by Dynatrace found that 45 percent of respon- dents worried about loss of revenue due to downtime, poor performance, and time to resolution of problems. Plus, 51 percent were concerned these problems would result in brand and customer loyalty erosion and 64 per- cent were concerned that cloud performance bottlenecks would result in a poor end‐user experience. These find- ings point toward a general belief that slow is the new downtime, and concerns that cloud implementations might contribute to poor(er) performance. ✓ Fear of being tied to one vendor: Many companies begin their journey to the cloud by migrating basic services to a cloud provider, then slowly adding more business‐ critical services over time as trust and confidence in the cloud provider is built. This ad hoc approach to cloud adoption, rather than a strategically planned cloud migration, often results in a company hosting all its services with a single cloud service provider. This is

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