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Internet Performance for Dummies

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These materials are © 2015 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited. Introduction T he structure and performance of the Internet remains a huge blind spot for most enterprises, even those critically dependent on it for business operations. Customer‐facing websites and applications must be reliable, fast, and secure in order for businesses to attract new customers and retain existing ones. Otherwise, today's online global consumers will take their business elsewhere. Connected businesses need real‐time and historical insight into the structure and performance of the Internet to rap- idly adapt their online infrastructure and make the changes necessary to increase revenue, decrease costs, and optimize Internet availability, reachability, reliability, speed, and security. About This Book This book provides an overview of Internet Performance — what it means to your customers and to your business, and what you need to do to ensure your public websites and appli- cations always perform at the level your global customers and your business require. Foolish Assumptions I assume you have at least a basic working knowledge of the Internet and its role in our global economy. If you believe the Internet is just a passing fad and you have your assistant print your emails, you may want to have your assistant read this book for you. Next, I assume that you're a business or technical executive or midlevel manager in your organization, and you need to better understand how Internet Performance impacts cus- tomer satisfaction and the success of your business.

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