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Hotel Planner Case Study

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INTERNET PERFORMANCE. DELIVERED. Manchester, NH USA • Brighton, UK • Sydney, AUS • Singapore 1 of 1 @dyn 2015.09.23 CASE STUDY provides online services to the global group hotel market, ensuring the lowest rates by allowing customers to receive quotes online directly from hotel group sales managers. COMPANY INFO Optimizing Online Customer Experience Executive Summary, a major provider of online services to the global group hotel sales market, selected two performance-leading solutions – Dyn for Managed DNS, and Dyn partner Instart Logic for optimized web application delivery – to ensure HotelPlanner's business-critical online assets were working at peak efficiencies. Challenges Global businesses like HotelPlanner need to ensure that their web content is always available and delivered optimally no matter where their customers might be located. "HotelPlanner knows the importance of customer quality-of-experience," said the company's co-founder, John Prince. "We wanted to ensure that and our sister corporate site,, would deliver a superior visitor experience to our customers, whatever devices they use and wherever their location." Solution: Leveraging Dyn and Instart Logic V Dyn's Managed DNS service offers its customers an industry-leading level of service and reliability. V Dyn's Managed DNS service works seamlessly with Instart Logic's Soware- Defined Application Delivery (SDAD) platform to provide radically faster web performance. Results: Significant Performance Improvements "Dyn was a quick installation and we saw DNS lookups drop immediately," said Prince "Lookups went from over 200 milliseconds to 10 milliseconds. Interestingly, that savings offset our switching to SSL, which slowed down that initial user's page load. It was nice to get it back via the DNS." "We're in the early phases of launching the full Instart Logic solution, but we've already seen great improvement in terms of image loading," Prince continued. "For example, when Instart detects that a visitor is using Chrome, it automatically delivers images in the WebP format, which typically saves a third of the size of JPEG images. Similarly, Instart can detect when a visitor is using a mobile device and deliver images optimized for those devices." Dyn is a cloud-based Internet Performance company. Visit to learn how Dyn can help you monitor, control, and optimize your online infrastructure for an exceptional end-user experience. LEARN MORE "We've seen nothing but improvements in DNS lookups since we began using Dyn." John Prince, Co-founder,

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