Case Studies

Case Study: About.com

Learn how Dyn helps customers improve their Internet performance with Managed DNS, Email Delivery, and Internet Intelligence products.

Issue link: https://hub.dyn.com/i/581221

Contents of this Issue

Navigation

Page 0 of 1

dyn.com @dyn page 1 Customer Challenge Improve performance and page load times. Create better user experience. Solution Managed DNS services. Results Able to publish a new site more quickly. Consistent improvement in DNS lookups. "We've seen nothing but improvements in DNS lookups since we began using Oracle Dyn." – Matt Landolf Director of Operations Oracle Dyn Case Study: ABOUT.COM Improve Site Performance – Improve Visitor Experience Executive Summary: About.com The world's largest publisher of premium content, About.com is one of the most visited sites on the Internet. Many of its vertical channels rank among the top 10 sites in their categories. It became clear to About.com that DNS was an area where improvements could be made to improve site performance, page load times, and overall visitor experience. Managed DNS services from Oracle Dyn was the solution they chose. Challenge: Improve Page Load Times and Customer Experience "One of the things we learned when we started exploring performance improvements was that our traffic had changed significantly over time, with more and more global visitors coming to About.com," said Matt Landolf, Director of Operations for About.com. "A typical DNS request from North America including the global load balancing CNAME record was around 300 milliseconds," Landolf continued. "The Oceania and Asia DNS requests were closer to 800 milliseconds – a significant difference in the visitor experience." Landolf also saw an opportunity with an Anycast network. "If we had a DNS request from New York to About.com, that was just as likely to hit our San Jose data center as it was to hit our New York data center even

Articles in this issue

Links on this page

view archives of Case Studies - Case Study: About.com