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Internet Performance Management is Key to Maximizing Enterprise Online Performance

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■ Conversely, Microsoft experiments show that every increase in speed of 100 milliseconds translates into a revenue increase of 0.6%. Search for full transparency Clearly performance matters – across public and private networks. Until now, though, IT departments and their respec- tive organizations have lacked full transparency into perfor- mance beyond their network perimeters. Data center monitoring and network performance monitoring tools evolved in the early days of the commercial Internet, enabling IT to measure internal infrastructure performance. But as traditional infrastructures have become more dynamic and many of its components such as data storage and backend services have moved to the cloud, NPM has become less effec- tive as a performance monitoring tool simply because there are fewer internal network components to monitor. The explosive growth of web-based core business applications and mobile apps led to the development of application perfor- mance monitoring software. Using APM tools, developers can embed code in business-critical apps to monitor the performance of application components. Knowing why an app is under- performing can allow developers to update and upgrade code. Unfortunately, APM tools offer limited visibility into the details of performance of the connecting Internet infrastructure. They can measure overall performance in terms of page loads and other metrics, but can't identify the source or impact of performance occurring within the Internet. This is true whether businesses use data centers, cloud providers, CDNs, or combinations of these web assets. That's a significant shortcoming. And since more organizations are moving apps to the cloud, APM solu- tions, like NPM, have a diminishing ability to monitor and manage the performance of business applications. By leveraging an intelligent Internet Performance Management platform, businesses can now complement their existing APM and NPM systems. They can collect and act on real-time infor- mation to steer traffic to less congested Internet pathways, thus taking advantage of the Internet's dynamic nature and gaining an edge over competitors who only see two-thirds of the perfor- mance management picture. Internet or bust The Internet provides a network infrastructure capable of reaching more customers than ever before, anywhere and at any time. Billions of people around the world today are connected to the Internet, but the Internet revolution is far from over. More than half of the people in the world today are offline, according to a September 2015 report by the United Nations Broadband Commission. The Internet of Things, the continued growth of mobile applica- tions, cloud computing, and the increasing reliance on online marketing and commerce make the Internet a more essential factor than ever for enterprises by enabling: ■ Customers to interact with enterprise resources such as email, websites, payment platforms, service desk, and mobile app backend services ■ Employees to reach cloud apps and developers to access cloud-based development platforms ■ Collaboration and information-sharing with enterprise partners, suppliers, and distribution channels The Internet also is the vehicle that enables tech-savvy orga- nizations to provide customers with a personalized experience designed to build brand loyalty and drive revenue. According to Forrester Research, 69% of the U.S. online population "regularly buys products online, with clothing, consumer electronics, and computers generating about a third of all online shopping dollars in the U.S." Merely being online, however, isn't enough; speed, agility, and flexibility are essential for survival. Slow-loading web pages, buffering videos, and balky mobile apps cost even the most reputable brands a hefty price in the form of dissatisfied customers, frustrated employees, lost advertising revenue, sales opportunities, and diminished brand value. Studies by major Internet companies in recent years underscore the impact of poor performance on the bottom line: ■ Experiments by online retail giant Amazon showed that sales decrease by 1% for every 100 milliseconds of latency ■ Search portal Yahoo found that a server delay of just 1 second leads to a 2.8% drop in revenue Clearly performance matters – across public and private networks. Until now, though, IT departments and their respective organizations have lacked full transparency into performance beyond their network perimeters. 2 INTERNET PERFORMANCE MANAGEMENT IS KEY TO MAXIMIZING ENTERPRISE ONLINE PERFORMANCE

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