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Internet Performance Management is Key to Maximizing Enterprise Online Performance

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Dyn's IPM platform delivers immediate Internet traffic alerts, enabling IT professionals to take a proactive role in ensuring optimal performance of apps and web assets. Dyn's IPM solution also provides customers with high-quality data analytics through pre-packaged visualizations or the delivery of raw data for customers to run through their own analytics platforms. The IPM platform also: ■ Drills down to look specifically at Internet performance between Dyn customers and their Internet assets (such as cloud-based apps) ■ Provides a consolidated, objective view across all Internet assets ■ Measures availability from customers to cloud assets as well as reachability from cloud assets to key markets ■ Applies appropriate metrics to specific performance factors such as traceroutes for latency and bit loss for quality ■ Requires neither hardware/software installations nor changes to the network ■ Offers insight with the ability to implement changes through Traffic Director, Active Failover (in case a data center or cloud host goes offline), and Managed DNS The Internet has created unprecedented opportunities to leverage networking technology. Yet while the ubiquity of the Internet and the low cost of being connected level the playing field, they also create potentially dangerous disadvantages for organizations that lack the vision to see the bigger picture, and the tools to fully optimize Internet performance. ■ Enter Internet Performance Management In the digital economy, IT's inability to monitor the performance of the various Internet connections delivering data, applications, and services to customers, business partners, and employees creates an increasingly unnecessary business risk. This is particularly true as more apps and infrastructure components are migrated from the network infrastructure to the Internet- connected cloud. New tools are needed to provide transpar- ency into real-time Internet performance dynamics in a way that generates actionable data for IT to optimize and adapt the Internet pathways on which enterprises run their businesses. Internet Performance Management platforms collect raw data from all major network service providers (NSPs) and cloud service providers, using analytics to identify traffic bottlenecks, outages, and the best routes around those issues. This informa- tion can be used by IT professionals to redirect traffic to path- ways that are less congested and more responsive. IPM fills the holes missed by NPM and APM solutions, allowing IT to: ■ Decide where to host content and applications for top performance ■ Determine the impact of website partners, like cloud providers and ISPs, on web responsiveness ■ Identify the optimal cloud hosts, NSPs, CDNs, and SaaS providers for Internet traffic, by region to ensure optimization of infrastructure spend ■ Monitor and measure service provider performance and SLA compliance The Dyn data difference Internet Performance Management, executed properly, provides a compelling competitive advantage. It supplies or details dynamic, actionable data to fuel performance-based business decisions that can dramatically improve the customer experience. Every second counts in this digital economy. The ability to quickly identify – and more importantly – act on an issue that is causing delays will save precious seconds, leading to serious savings. Dyn's IPM platform offers IT professionals unparalleled transpar- ency across the Internet, as well as traffic management tools that allow them to reroute their Internet-based assets as neces- sary, improving response time and availability. The Dyn platform is unique in its reliance on only the highest- quality Internet performance data. While most IPM vendors rely on crowd-sourced or manually collected clearinghouse data, Dyn captures data from primary sources in real time, including hundreds of major cloud providers around the world, major ISPs in global markets, CDNs, and transit companies. Dyn's IPM platform offers IT professionals unparalleled trans- parency across the Internet, as well as traffic management tools that allow them to reroute their Internet-based assets as neces- sary, improving response time and availability. To learn more about intelligent Internet Performance Management, visit this resource page. 3 INTERNET PERFORMANCE MANAGEMENT IS KEY TO MAXIMIZING ENTERPRISE ONLINE PERFORMANCE

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