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Solution Brief: Email Delivery for the Entertainment Industry

Learn all you need to know about email best practices, deliverability, and tools with email whitepapers and ebooks.

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dyn.com @dyn page 2 Solution Brief: Oracle Dyn Email Delivery for the Entertainment Industry Rethink Your Digital Entertainment Business with Transactional Email Overview Transactional email marketing for the entertainment industry is a constantly moving target. Audiences want current information on breaking news, game scores, new movie or TV releases, and game scores as they happen. Something that is hot one minute is old news the next minute. If you are not keeping pace with the changes while other services are, you can quickly become irrelevant. The entertainment industry relies heavily on transactional email to notify recipients of ticket promotions and advanced sales, promote event related merchandise, provide subscribers with first views of upcoming events, games, products or shows, send welcome messages to new subscribers and send out scheduled event reminders. Oracle Dyn Email Delivery is a cloud-based email delivery service that takes away the cost of ownership and complexity of running your own platform to send those emails, giving you more time to focus on your applications and the success of your digital business.

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