Case Studies

Case Study: Twitter

Learn how Dyn helps customers improve their Internet performance with Managed DNS, Email Delivery, and Internet Intelligence products.

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dyn.com @dyn page 1 Customer Challenge Need to transition to an enterprise-level Managed DNS platform to handle unprecedented growth. Solution Managed DNS, Geolocation Load Balancing. Results Managed DNS helped Twitter keep up with their phenomenal rate of growth. Global Anycast DNS network reduces costs, increases reduces costs, increases efficiencies and most importantly, speeds up your network's response time. "For high-traffic networks, downtime and sluggish response are killers" – Kyle York GM & VP, Business & Product Strategy at Oracle Dyn Oracle Dyn Case Study: TWITTER How 100% Uptime Helped Twitter Explode When Twitter launched in the summer of 2006, it was a small and unique idea with grand ambitions. 140 character messages called "Tweets"? People following you and you follow back? What's a hashtag? Today, Twitter has become lifeblood of internet culture with over a billion registered users, 300 billion tweets sent, and 330 million monthly active users. Before it became a micro-messaging sensation, Twitter was a Dyn Standard DNS client. As its traffic and queries per second (QPS) grew at an unprecedented rate, Dyn helped Twitter seamlessly transition to the enterprise-level Dyn Managed DNS platform. This allowed Twitter to take advantage of delivering better network performance and traffic management as they grew to incredible heights. How Dyn Managed DNS Helps With several features like Dyn Traffic Director, Dyn has products and services that allow clients to grow from low traffic sites to global mega-brands. An example is Geolocation Load Balancing which enables high-volume clients to load balance their queries geographically.

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