Finding Yourself: The Challenges of Accurate IP Geolocation

Does your company need to do ad or offer targeting and customization or detect fraud? Are you responsible for traffic steering, deployment decisions or need to monitor and produce measurements? If you so, you probably rely on IP address geolocation.

Listen to this webinar as David Belson, Senior Director of Internet Research and Analysis takes a deep dive on IP Geolocation data. Answering the questions: What is IP geolocation? How is this data compiled and how is it used? How can inaccurate IP geolocation data impact your business? Why results might differ across providers, and what causes these accuracy issues?

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